Image: A purple can of Hell's Half Lager, created by Fort Brewery in partnership with Hell's Half Acre Stadium Goods, rests on the vibrant green grass of a football field. The can is prominently displayed, catching the sunlight.

Hell's Half Lager was created as a premium light beer crafted with a purpose, where a portion of sales will go towards supporting the Flying T Club, TCU's NIL Collective, to support its student-athlete ambassadors.

Hell’s Half Lager was created as a Premium Light Beer with a purpose, as a portion of all sales will go towards supporting the Flying T Club and its student athlete ambassadors. Hell's Half Lager's name is a nod to the wild west history of Fort Worth and Hell's Half Acre. T